the creative pop culture community
STRATEGIC ADVERTISING?
Over the past fews days / weeks (time is a sketchy concept to me), I've noticed a certain line of posters springing up around Cape Town. I first spotted one on the green poster tower on Roeland Street street near Viglietti Motors (that auto-shop with the glistening Masertis and Ferraris). I tried discovering what it was about online, to no avail. However, earlier today I saw a tweet linking these mysterious posters to this blogspot blog. It appears the campaign is focussed on raising public awareness around the Triple Helix viral DNA cloning experiment. According to the blog: "The experiment is an exercise to investigate viral DNA anatomy, to better understand how a virus spreads and ultimately, how it can be contained. It has been indicated that DNA anatomy relating to a virus such as the influenza virus (h0n1) could provide clues and answers in achieving exclusive protective immunity. The public is requested to forward information and links back to this site and onto personal social networks to enhance this public awareness campaign."
However, how effective is this campaign? Personally I thought it was some sort of advert for a new shoe design competition, given the shoelaces. And when you take into account that few seem to have identified the represented structure as DNA, how effective is it? Apparently there will be more flyers and posters to come...I guess only time will tell.
Comment
-
Comment by Jess M on October 15, 2009 at 8:38am -
Hehe, awesome! I got my test tube earlier this week ;)
-
Comment by DR.ZVLV on October 14, 2009 at 5:47pm -
check out: http://www.shelflifestore.blogspot.com/
"Shelflife store has always been missing one key component , a brand to complete it's structure and make it the ultimate streetwear & sneaker store"
Check out these links to begin search for the missing strand of DNA...
http://compliance.twcdn.net/live/3helix
http://searchfortriplehelix.blogspot.com
-
Comment by Sinister Dexter on October 9, 2009 at 12:43pm -
The first time i saw it I thought of Adidas 3 laces the blue
The campaign kills cause every one is talking about
It most def is hitting it on a street level If aint Adidas then thy have FAILED at it
It can only be Adidas
-
Comment by DR.ZVLV on October 8, 2009 at 11:54am
-
I hear you..very cryptic. maybe there will be more clues this week.
-
Comment by Jess M on October 7, 2009 at 4:57pm
-
hmm, not very clear from what i've seen so far! which is part of my problem here really, i'm intrigued but there isn't really enough information for me to figure out more. i even found a sticker and answer the question (although i was completely guessing as i have no idea what this is about), but didn't get we were meant to send in our own pictures *scratches head*
-
Comment by DR.ZVLV on October 7, 2009 at 4:51pm
-
supposedly, if you send you own pic of the triple helix stickers to the facebook group or twitter page you get more information.
-
Comment by Jess M on October 7, 2009 at 3:40pm
-
DR.ZVLV - yip i have, still have no idea what this campaign is about
-
Comment by DR.ZVLV on October 7, 2009 at 12:36pm
-
Have you seen this??? http://www.youtube.com/watch?v=yvtjbvzLIjI
-
Comment by Jess M on October 6, 2009 at 10:10am
-
Hehe. No idea! I suppose maybe this is the point of the campaign, get people talking? Maybe we'll just have to wait and see a little longer. But for now, I'm just confused
-
Comment by Kholi on October 6, 2009 at 10:05am -
How do strings and a search tie in together(excuse the pun)?
Our online portals
Advert
one small seed
© 2012 Created by giuseppe.
You need to be a member of onesmallseed pop culture community to add comments!
Join onesmallseed pop culture community