Wrestlerish asked fans to help them with their new video for the single ‘Sleep’. Usually when bands say that, they want a rent-a-crowd to be the audience to give fans the opportunity to participate in ‘the making of’.

But the video for sleep is something completely different. Having already shot and edited the full video for ‘Sleep’, fans had to print out the frames and take a picture of themselves holding it. The video was then put together using these photos of fans holding the video frames. Frame-by-frame, fan-by-fan.

Production company Etiket and Wrestlerish released the video today and it has just become the seventh most discussed and third most liked video on YouTube in the music category . (This, according to Etiket Art Director Jaco van der Walt)