ELLESSE LAUNCHES 5OTH ANNIVERSARY DESIGN COMPETITION

Italian sportswear powerhouse, Ellesse is celebrating half a century of sportswear and design. Its famous half tennis ball logo adorns the attire of a myriad of sports stars and has become an instantly recognisable symbol in both fashion and sports. In celebration of 50 years of fresh, fabulous fashion, Ellesse has launched a competition for creative visionaries working in any design sector textiles to graphics. And with a grand prize of R50 000 up for the taking, it’s certainly worth checking out.

Ellesse is an Italian brand, founded by Leonardo Servadio in 1959. This expert tailor’s passion for skiing inspired his revolutionary clothing designs throughout the 60s and 70s. In the late 1970s, Ellesse began branching out and started to work seriously in the tennis industry. The brand’s chic Italian style earned them immediate success, allowing it to continue its growth into new sports markets.

Ellesse is more than just another name in on a hanger; they’ve become trendsetters in the industry. From the austere tennis dress to branding clothes externally they’ve set paths other labels have been quick to follow. Tennis stars such as Chris Evert, Boris Becker, Anna Kournikova and Guillermo Villas have all been sponsored by Ellesse, proving the brand is more than just a fashion label.

For their 50th Anniversary competition Ellesse has partnered up with top design institutes from around the world, such as The London Collage of Fashion, The Istituto Italia Design, the University of Johannesburg and Durban University of Technology to name but a few. Acclaimed illustrator Si Scott has been joined by silkscreen extraordinaire Kate Gibb and animator Babis Alexiadis to create pieces that celebrate the brand’s golden anniversary. Si Scott will join a panel of elite Ellesse creatives who will jointly decide on the final winner.

The competition calls on talented individuals to create artworks or design pieces to showcase the brand. The piece should celebrate Ellesse’s illustrious history and achievements, drawing inspiration from the brand’s rich heritage in the tennis world. The grand prize consists of R50 000 cash along with a VIP ticket to Ellesse's magnificent anniversary party, where your winning pieces will be showcased
To find out more details on the competition visit the official website.