Winter Window Campaign - final shots & commentary on method

Here are the final window shots taken by Winner of the Levi's® Photography Search, Romi Stern, for the Levi's® Winter Campaign. You can see them in Levi's® Store Windows around the country. These are the window shots

And these are the in-store images:

The web images:

And winter 09 eyewear:

We are all thrilled with how the campaign has rolled out, and we've also really enjoyed how we've been able to work with Romi. In the past, the way we usually work is agency comes up with a concept and the photographer shoots it, but we're pioneering a new process whereby we give the photographer freedom to conceptualise the shoot, and we, along with Levi Strauss, facilitate it. We think it works really well because it gives the photographer the chance to really craft their work and see their ideas through to final product, which is what great photography / creative work is all about. Well done, Romi.