how badly do people want to hit the jack pot at the start of 2010?

It's taking me by surprise to realize that I'm at the end of the rat race when it comes to cashing in on 2010. Youngsters, 20somethings (forget that teens) are starting up businesses. Primeraly in the film and advertising industry. They're moving at the speed of a... Something really fast. Shows are popping up, deals are being signed off!!! Thirsty, thirsty, thirsty! These young'nes are disregarding all the rules and going in for the kill! No short cuts though. This is the kind of scramble that one can't be left watching. This is no sudden miracle, like pennies falling from the sky. Man I've gotta catch up.